Bringing a storytelling platform to life

3-week group client project for a photo digitisation company


The Client
Eppik is a storytelling platform that safeguards your memories onto a single private website. Telling stories is the best way to protect them, and Eppik are building tools to do just that. They employ museum grade digitisation, using state of the art cameras and specially designed software, to preserve and safeguard your most precious memories, be it an old photo album, loose photographs, films, slides or negatives.


The discovery phase began by reviewing the business requirements and project scope with the client before exploring user needs through qualitative surveys and interviews.

Key Findings from our Survey
  • The main reason people share photos with others is to show friends & family what they’ve done, to commemorate a special memory or to exchange photos from a joint experience
  • The most common way to share photos is through WhatsApp and Instagram
  • Features that people find most useful in existing apps are location services, sharing and the ability to save a photo
  • When uploading a photo people tend to add a description, location and who they were with
  • Strong mobile-first app
  • Username identification which enables a network effect
  • The use of notifications to bring users back to the platform
Snippets of our Insights from our Interviews
  • Main triggers to go look back at a photo include notifications, memories and widget features
  • WhatsApp is the main medium for sharing photos, due to its ease and speed of sharing to both individuals and groups
  • The greatest need is having all photos in one place
  • The biggest pain point is searching and locating a specific for photo
Current Eppik Website
  • An easier way to add and view metadata
  • More intuitive layout and navigation
  • Accessibility across multiple devices (especially mobile), not just desktop
  • Ability to add audio recordings to their images
  • Personalised categorisation
  • Smarter search


To help keep the user’s needs front of mind throughout the design process, we created a fictional persona which was based on the findings from our survey, interviews and usability testing. To put ourselves in our persona Karen’s shoes, we considered what a typical scenario might be that she would encounter.

Our Persona Karen
Experience Map
  • How might we add structure to Karen’s photos using AI?
  • How might we make organising photos more fun for Karen?
Design Studio Sketches and Ideas
The Hook Model
App Map
  • View scanned or newly created albums that then navigate to individual pictures
  • Photos page to access all photos directly
  • Creating products or booking a request to digitise a new album
  • Her profile to see her membership status or change her settings


Design Phase
Our design stage started with paper sketches and iterated quickly to a clickable prototype. We kept Eppik’s current color palette and typography throughout, focusing our design efforts on user flow, content and layout as requested by our client.

Low-Fidelity Screens
  • Notification flow had too many steps. The testers wanted to be taken directly to the content page
  • Confusion around how to save the input form. Changed this to auto save
  • Testers liked the ask for help feature, but in the current form it did not make sense to them so we removed it
  • Confusion around language to tag people. Changed to ‘Who is in this photo’
  • Users did not understand the ‘relationship’ feature. Removed this feature from the current design, but would like to explore it in further iterations to track relationships between family members
  • Users would like to be able to add voice recordings to their photos
  • Added alert icons to the activity button on the bottom navigation, to notify users of new activity


Final Designs
Our final designs focused on intuitiveness, ease of use as well as a clean, modern interface, all of which were features that users had expressed were important for them in a photo app. The main features we included were notifications and in-app activity prompts, ability to add comments and audio recordings to photos, auto save-input fields, various photo sharing options and membership benefits.

High-Fidelity Screens


Next Steps
With our first iteration complete, and creating our Minimal Viable Product (MVP), some things we would like to focus on in our next steps are

  • Introduce the ‘relationship’ field to build out family connections and a family tree
  • Re-think the ‘ask for help’ feature
  • Integrate zooming functionality on the album and photo page for accessibility
  • Integrate the shop into the album or photo page for easy creation of new items
  • Add a widget feature as a trigger to get back into the app